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NEWS AND EVENTS

 

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“Marketers know they need to execute multi-channel programs to reach their target audience with a tailored message at the right time using the right media.

Their biggest challenge to all but the simplest of programs is architecting and executing in a manner that minimizes the cost and complexities that are inherent when you deploy with varied work flows, multiple data processes and vendors for each channel.”

-Philip Chischportich,
CEO of Conversen,
a leading multi-channel
technology firm.

 |  Capabilities  |  Creative  |  Customer Acquisition and Relationship Management  |  Analytics  |  Direct Marketing
CAPABILITIES:
THE MULTI-CHANNEL APPROACH

Are you engaging your audience with targeted, relevant and personalized content?

Are you delivering your message through your customer’s preferred media?

Web sites, email, direct mail, text messaging, and call centers are all key elements to an integrated marketing program, but a coordinated multi-channel program takes it to the next level by incorporating data and new marketing technology for better response rates.

Well-executed multi-channel marketing programs can improve response rates by more than 20%, dramatically lowering costs while increasing sales.

Let Dialog Marketing Services, experts in multi-channel marketing campaigns, develop a coordinated, personalized program across multiple channels that resonates with your audience. Each program is defined, built and executed to maximize ROI by reaching your current customers and prospects with a tailored message at the right time, using the right combination of channels. 

Dialog Marketing Services uses the most technologically advanced platform available to coordinate this high-velocity marketing, leveraging each customer and prospect’s profile and preferences, to drive triggered and tailored communication streams.  Our sophisticated reporting metrics allow for the consolidation of varied response data to perform real-time analysis of campaign variables such as creative concepts, content, promotional offers and touch points.  This capability, available without waiting for post-market reports from various programs and divergent service providers, can be leveraged to facilitate rapid and responsive decision making on program refinements and enhancements. 

Multi-Channel Marketing Communication
(Click on image for closer view) multi-channel communication graphic

Dialog Marketing Services engages years of direct marketing experience to support every multi-channel program we build.

The cornerstones of every Dialog Marketing Services campaign include:

Advanced Creative and Creative Execution
Customer Acquisition and Relationship Management
Analytics
Direct Marketing
  
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